Outdoor
- Herzog Meier Auto Group built a new website. We recommended that BeavertonVW [Volvo and Mazda] were easier searches and URLs for people to remember, not to mention it would help solidify exactly where Herzog Meier is geographically. This transit campaign introduced the new website.
- We turned the New Beetle into a mouse to give people the sensation of having their hand on the car--and drive them easily to Montesi's website on this billboard that was posted on I-95.
- Capturing and communicating the elegance and value of Volkswagen's CC, we married that with a reason to visit Montesi.
- Awareness of the TDI as a green car paled in comparison to the Prius. We gave two million people a month a reason to think and look twice about which green, economical car they might want to drive.
- Volkswagen's Touareg's strength lies in its true off-road character. We used that character to design a billboard that was written specifically for where it was placed--right across the street from the competing Volvo dealer the same week the XC90 came to market.